By the time a community is ready to occupy the completed project, introductory programmes and familiarisation tours would have been conducted to update members with progress, to engage with their residences and to generate a sense of ownership and achievement.
We would engage local media outlets to undertake marketing strategies including young leaders and influencers active on traditional media (TV and radio) and popular social media (Facebook and Instagram) to amplify the sense of anticipation. Where appropriate, competitions could be held to name the suburb, streets, community buildings and pavilions, after respected leaders and contributors.
A free smartphone app would be specially developed for the project, in spoken and written local languages, with information about their new neighbourhood, the functionality of their homes, water, power and waste management and recycling systems, social events, sporting club and services, booking and use of communal buildings and spaces, street maps, governance information and relevant contact information to access the permanent on-site maintenance and repair service.
Project-funded “welcome” functions would be held by community organisers within the first few weeks of occupation, honouring local contributors to the project with community leaders and local dignitaries as special guests. Food and music will add to an inclusive, festive occasion sowing the seeds for the gestation of the new community.